SteamBuddy by GAMES.GG
Free Steam page audit in a minute
Paste your store link. SteamBuddy scores your capsule art, copy, tags and wishlist conversion against 20,000+ Steam games, then writes the fixes for you.
Live game
Hades
88/100
Elite page for a 97% positive hit; the main lever is a sharper, more concrete short description.
Capsule
18/20
Copy
16/20
Discovery
18/20
Conversion
18/20
Competitive
18/20
What's in your audit
A full Steam page review, not just a score
Your store page is where wishlists are won or lost. SteamBuddy reads it like players and Steam's algorithm do, compares it with your genre and ranks every fix by impact.
- 20,000+
- games benchmarked
- 5
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- ~1 min
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From r/IndieDev
What indie developers think
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Prioritized fixes
Know exactly what to fix on your Steam page
Every audit ends with a ranked list of fixes, ordered by likely impact on wishlists and sales. Each one says where to make the change in Steamworks and which data point it came from.
No generic tips: SteamBuddy never tells you to add something your page already has, and it skips advice that doesn't fit your launch stage.
- 1
Rewrite the short description around the story hook
mediumQuick winLead with the escape-your-father fantasy and name what sets it apart: narrative that grows each run. Use up to 240 characters, and keep the studio credit short and last.
Where: Store Page Admin > Basic Info > Short description
- 2
Add a character-led small capsule
medium~1 dayRedo the small capsule with Zagreus and the sword cropped large beside the logo, instead of a logo on blurry orange. This makes genre and hero readable in search and wishlists.
Where: Store Page Admin > Graphical Assets > Small capsule
- 3
Work top tag keywords into the About section
mediumQuick winNaturally mention action roguelike, roguelite, mythology, and replay value in the intro and headers. Example: rework the intro to say 'action roguelike' and 'Greek mythology'.
Where: Store Page Admin > Description
Shelf test
See your capsule art next to your competitors
Players judge your game from a small capsule next to similar games. The shelf test puts your real capsule beside the closest games by tags, at real Steam sizes, so you see whether it stands out or blends in.
Overwhelmingly Positive$29.99
Overwhelmingly Positive$24.99You
Overwhelmingly Positive$4.99
Overwhelmingly Positive$6.66
Very Positive$19.99
Very Positive$24.99
Genre benchmarks
Benchmark your Steam store page against your genre
How many screenshots, trailers, tags and languages do games like yours have? SteamBuddy compares your page with released games in your genre and with the top performers, so you know where you are behind and where you already lead.
Screenshots
Typical 10 · top games 10
11
More than 63% of games
Trailers
Typical 2 · top games 2
3
More than 80% of games
Tags
Typical 20 · top games 20
20
More than 60% of games
Languages
Typical 5 · top games 10
11
More than 80% of games
Images & GIFs in description
Typical 3 · top games 4
3
More than 53% of games
Description length
Typical 1,430 · top games 1,592
1,889
Longer than 71% of games
Short description length
Typical 242 · top games 233
155
Longer than 17% of games
Price
Typical $9.99 · top games $14.99
$24.99
Pricier than 95% of games
Reviews
Typical 494 · top games 5,221
287,359
More than 98% of games
Pricing check
Is your Steam game priced right for its genre?
See your price next to the games players compare you with in Steam search, plus the typical range and median for your genre. If you are above the pack, the audit tells you what the page has to prove to justify it.
Priced above most of the genre ($24.99 vs a typical $4.99-$14.99). The page needs to justify it: content hours, polish, and strong reviews up front.
- Your price
- $24.99
- Typical for the genre
- $4.99 to $14.99
- Genre median
- $9.99
- Similar games median
- $19.99
- 2025Overwhelmingly Positive$29.99
Hades II
Overwhelmingly Positive
- 2020Overwhelmingly Positive$24.99You
Hades
Overwhelmingly Positive
- 2022Overwhelmingly Positive$4.99
Vampire Survivors
Overwhelmingly Positive
- 2024Overwhelmingly Positive$6.66
Halls of Torment
Overwhelmingly Positive
- 2021Very Positive$19.99
Skul: The Hero Slayer
Very Positive
- 2023Very Positive$24.99
Astral Ascent
Very Positive
Player feedback
Turn your Steam reviews into page fixes
Once you have reviews, SteamBuddy reads the recent ones and pulls out what players love, what they complain about and where your store page sets the wrong expectation, then tells you what to change on the page.
Players love
- Story and characters that make dying feel like progress
- Fast, smooth combat and build variety from Boons and weapons
- Art style, voice acting, and soundtrack
- Replay value, with meta progression turning every run into something useful
Players love
- Story and characters that make dying feel like progress
- Fast, smooth combat and build variety from Boons and weapons
- Art style, voice acting, and soundtrack
- Replay value, with meta progression turning every run into something useful
Players complain about
- Gameplay loop gets repetitive, with the same four areas and enemies over many runs
- Full story resolution is gated behind long grinding and RNG
- Roguelite meta progression feels like hand-holding to roguelike purists
- Difficulty and RNG feel punishing or too random for some
Wrong expectations
- Players who want a pure roguelike with blank-slate runs find a roguelite with permanent upgrades
- Players do not expect the story closure to need dozens of runs and many hours
- Newcomers to the genre fear punishing difficulty, but the page only hints at adjustable challenge
Change on the page
- State in the short description and About opener that it is a roguelite with permanent upgrades and story progress across runs
- Add a line to the About section that the full story unfolds over many escape attempts, so players know the time commitment
- Strengthen the existing Nothing Is Impossible section with a clear note on adjustable difficulty for genre newcomers
Based on 27 recent English reviews.
Done for you
Your short description, tags and About section, rewritten
The audit writes three new short descriptions in different styles, suggests a tag order and new tags checked against Steam's own tag list, drafts an opening for your About section and writes a brief for your capsule artist.
Copy it, paste it into Steamworks, and re-audit to see the score change.
Hades is an action roguelike and hack and slash dungeon crawler set in Greek myth. Fight out of the Underworld as the Prince of Hades, stack Olympian Boons into new builds, and grow stronger with every escape attempt. From the makers of Bastion, Transistor, and Pyre.
Compare with your current one
Defy the god of the dead as you hack and slash out of the Underworld in this rogue-like dungeon crawler from the creators of Bastion, Transistor, and Pyre.
Steam page checklist
The Steam store page checklist for your stage
Trailer, screenshots, tags, short description, reviews, Steam Deck status and languages: see what's done and what's missing for your stage.
Built for your launch stage
Advice that fits where your game is
SteamBuddy detects your stage from your store data and changes what it checks. Pre-launch pages are judged on wishlists, not reviews.
Pre-launch
Capsule art, copy and tags that turn visits into wishlists.
Early Access
Early reviews, update signals and conversion.
Launch window
The first 90 days: reviews, price and momentum.
Live game
Conversion, reviews and long-tail discoverability.
Reference
Steam capsule art sizes
Your capsules are the first thing players see in search, on the front page and in their library. These are the main sizes Steam asks for. Check Steamworks for the full, current list before you export.
The audit then checks whether your header and small capsule still read clearly when Steam shrinks them.
| Capsule | Size (px) |
|---|---|
| Header capsule | 920 x 430 |
| Small capsule | 462 x 174 |
| Main capsule | 1232 x 706 |
| Vertical capsule | 748 x 896 |
| Library capsule | 600 x 900 |
| Library hero | 3840 x 1240 |
FAQ
Steam page questions, answered
Is the Steam page audit really free?
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Yes. There is no signup and no card. You can run up to 3 audits a day and email yourself a PDF copy of any result.
How long does a Steam page audit take?
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About a minute. SteamBuddy pulls your store data from Steam, measures it against 20,000+ games and then writes your fixes.
Does it work before my game launches?
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Yes. Most studios use it before launch, while the page is collecting wishlists. The audit detects your stage and skips advice that does not apply yet, like review tips for a game with no reviews.
What is Steam store page optimization?
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It means improving the parts of your page that decide whether a visitor wishlists or buys: capsule art that reads at small sizes, a short description with a clear hook, accurate tags, a trailer that shows gameplay early, and enough screenshots, languages and store features to match your genre.
How many screenshots should a Steam page have?
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Across 22,429 Steam games the typical page has 9 screenshots and the top-rated games have 10. Five is the minimum Steam asks for, so aim for 8 to 10 that show real gameplay.
How long should a Steam short description be?
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The typical game uses 214 characters and top games about 224, out of a 300-character limit. Lead with what the player does and why it is different, and keep studio credits short.
How many tags should I use on Steam?
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Use all 20. Almost every successful game fills every slot. Order matters: put the tags that best describe your game first, because Steam weighs them more.
How do I test which capsule art works better?
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Run each version through SteamBuddy to see which one reads better at small sizes and next to similar games in the shelf test. Then swap the live capsule for a fixed period and compare the impressions-to-visits rate in your Steamworks traffic stats.
How do I get more wishlists on Steam?
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Start with the page itself: a capsule that reads at thumbnail size, a short description with a clear hook, accurate tags and a trailer that shows gameplay fast. Then bring players to it through Steam Next Fest, creators, social media and game directories. The audit covers the first part, and GAMES.GG can help with the second.
How should I price my game on Steam?
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Check where you sit against your genre. The typical Steam game costs $9.99 and the top quartile $19.99. If you are above your genre, the page has to justify it with content hours, polish and strong reviews up front. The audit shows your price position automatically.
What does SteamBuddy look at on my Steam page?
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Your header and small capsule art, screenshots, trailer, short description, About section, tags, languages, demo, Steam Deck status, price, achievements and, once you have them, your reviews.
Who makes SteamBuddy?
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GAMES.GG, a gaming platform with 3M+ registered gamers that helps studios market their games through listings, social features, PR and wishlist campaigns.
Free, about a minute
Get your free Steam page audit
Then, if you want more wishlists than a page fix can bring, GAMES.GG runs wishlist campaigns, social features and free game listings in front of 3M+ registered gamers.